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"Sports is growing faster than any other market segment," Higgins said.
Sports is also very "venue specific," he said, which is another area where Salt Lake City and Utah excel due to the large variety of well-maintained sites.
Connect Marketplace will run Thursday through Saturday at the Salt Palace Convention Center.
The event is expected to bring more than 4,000 professionals, suppliers and experts in the meetings and events sector.
"We'll have over 70 different sports that will be represented this week," Higgins said.
"Everything from cheer and dance to baseball to volleyball to horseshoe pitching to cornhole, cycling, you name it." Sporting events, especially youth and amateur events, are big users of hotels, and Salt Lake City has a very diverse and scalable hotel product to offer the sporting market, he said.
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"Utah Valley or Park City or Ogden can also come together with everyone else to (make their host pitch)," he said.Salt Lake City Chat Rooms | Salt Lake City Men | Salt Lake City Women | Salt Lake City Christian Dating | Salt Lake City Black Singles | Salt Lake City Asian Women Salt Lake City Mature Women | Salt Lake City Latin Singles | Salt Lake City Mature Singles | Salt Lake City Cougars | Salt Lake City BBW | Salt Lake City Singles Salt Lake City Black Women | Salt Lake City Latina Women | Salt Lake City Christian Women | Salt Lake City Muslim Women | Salt Lake City Jewish Women Hi... Making new friends is cool but the ultimate goal is to find someone to...I would like to meet a nice guy who is clean and well groomed. Want to meet single gay men in Salt Lake City, Utah?Mingle2's gay Salt Lake City personals are the free and easy way to find other Salt Lake City gay singles looking for dates, boyfriends, sex, or friends.
"We're getting an opportunity to showcase our city to very highly qualified planners," Beck said.