Social networking and online dating
Moreover, due to globalization and digitalization there was a whole new way of life created which can be called the liquid modern life (Bauman, 2003).
In the liquid modern life people think differently about relationships, dating and love.
It might feel for some people even like a game, the constant desire of “winning” in terms of getting more dates, more attention and reassurement.
As mentioned before the easiness of communication was also named as a motivation for online dating. Love me Tinder: Untangling emerging adults’ motivations for using the dating application Tinder.
This also goes hand in hand with the theory of Schau and Gilly (2003) mentioned before, which states that people tend to create a digital imsgr and therefore different self when using Social Media trough e.g. Ward (2016) talks about a similar concept called impression management which likewise deals with the fact that people tend to present themselves in a way which they think is catchy towards the other sex and helps them felling more confident in the dating world.
The aim is to have as much control as possible of the impressions others have of you and therefore manipulation is an alarmingly often used tool. online dating apps pay extra attention to which pictures they choose as it represents the first impression. Tinder and the Dawn of the “Dating Apocalypse” Available Online: [Accessed 29.
This is due to the fact that virtual communications for a not irrelevant amount of people tend to be smoother.
However, on the other hand this can be pretty dangerous, as disappointment can be high when meeting the other person face-to-face and expectations are not fulfilled at all (Lawson & Leek, 2006).
The digital self (Schau & Gilly, 2003) which describes how people present themselves in Social Media is full of lying, editing and faking.