Double your dating sales page
Are you using that channel to its fullest potential?
Simple tweaks to your website and checkout design could drive further revenue without the need to increase your marketing budget, by converting more sales from the visitors already on your site.What can you demonstrate to skeptics that your solution is easily going to ensure the promise is kept?As you can see, it’s very similar to the first variation of the 4 Ps. The idea is that each detail is valuable on its own.The testimonial isn’t for your benefit; it’s for your prospect’s. The promise, then, becomes to teach people how to solve that problem in the next email.So use these formulas to revise your testimonials (and make sure you get sign-off from your clients). Short testimonials are great to pepper among the lengthier ones. (This is called an open loop; you’ll see more about that in the subject line area of this copywriting formula guide.)Although the schedule of email delivery isn’t expressed, what’s interesting about this formula is that its creators Bomb Bomb recommend including in each email a video featuring the person handing your new customer’s account.
But Edwards replaces “picture” with “problem”, which I personally think is better if you’re using the 4 Ps copywriting formula to write a home page or lead-gen page, where painting a picture for your visitor may actually come off as slightly scammy. But when you string these details together – e.g., over a series of emails to nurture leads, make a sale or nurture a customer – they become exceptionally persuasive.