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These logos are from an advertisement card issued during the nation’s Centennial year in 1876. We know that date because Stetson opened its new retail store at 1224 Chestnut St., Philadelphia on Feb. Notice the animal motifs are different than the beaver/griffin used more often later on. Stetson won some prizes in the late 1800s and up to 1900 at the international expositions in Paris.
This one was in a late 1800s era collapsible (Gibus) top hat. The company proudly informed hat buyers of these prestigious awards in the liners of their hats between the 1870s and up until sometime in the 1920s.
Everyone wants to know what the heck Stetson means by those “genuine” Xs. Observations on Fedora Sweatbands, Size Tags, and Fedora Dating Tips Wherein we help you date your Stetson using the tags noted.
Look closely and you’ll notice a maple leaf in that upper left hand corner instead of the field of stars.
So, that was the big change between the 1890s and the end of the Stetson era. One thing is sure, most of the Stetson hats made by license in Canada are from the 1950s and 60s.
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This logo is from a late 1800s era Stetson Collapsible (Gibus) Top Hat.